From two people in Plovdiv
to a senior task force.
Diadraw was founded in 2011 by Hristo Lesev — a PhD in Informatics from Paisii Hilendarski University, Plovdiv, with a background in computer graphics, 3D software engineering, and academic research. The name comes from the discipline of precise, considered drawing — and that's always been the ethos: careful, intentional work, not volume.
The early years were small, purposeful, and entirely referral-driven. Hristo and the founding team built a reputation for taking on technically complex problems and delivering them cleanly — web platforms, mobile apps, IoT systems, CRM integrations. No shortcuts, no juniors handed client work unsupervised.
That standard held as the team grew. Today Diadraw works with startups, mid-sized businesses, and technically challenged organisations across Europe and beyond — helping them build products, modernise systems, automate workflows, and integrate AI into how they actually operate.
We're deliberate about who we work with. We don't work with gambling, casino, or addiction-type organisations — not because of policy, but because we made that choice and kept it. We believe the companies we build technology for should make the world, and the people in it, better — not worse.